When Beetlejuice The Musical opened at London’s Prince Edward Theatre, the opportunity to create a fun Instagram post, making good use of the show’s long-held visual identity, was one our creative team did not want to miss!
We worked with Delfont Mackintosh Theatres, and producers, Crossroads Live, to produce the show’s programme, so creating an instantly recognisable social asset for the fans was the natural next step.
Using the show’s strong colour palette and putting further emphasis on the distorted optical illusion motif, which Beetlejuice has used frequently, we combined this with a nod to the programme. For extra movement, we added a cheeky bug crawling across the page.
This musical and the programme are going down a storm with the fan base, and now so too is the social asset. Take a look for yourself here.
