Essential marketing advice for small businesses in the museums and heritage sector

May 16, 2024

Cabbell’s Managing Director, Sarah Simpson, has shared a step-by-step guide on how smaller businesses can boost their marketing potential and achieve brand salience.

In the below article, originally published at Museums & Heritage, Sarah shares her extensive knowledge and years of experience, offering comprehensive advice to get the best out of your budget with limited resources.

'Growth, engagement, and sustaining visitor numbers are key to survival and long-term future-proofing. An effective marketing campaign is at the heart of achieving this.

But putting valuable time into a solid marketing plan can create additional pressure among everyday responsibilities. Many medium and smaller-sized attractions do not have marketing teams specifically dedicated to the promotion of their organisation.

Instead, marketing is taken on by existing employees as part of a broader remit. This, combined with the day job, can make it difficult to give a marketing plan the focused time it deserves.

Preparation is key. Think of it as future-proofing your visitor footfall for the next twelve months, and time to have an impact on the rest of your planned year.'

To read the full, informative article, take a look at Sarah’s
‘A Proactive Guide to Shaping Your Museum’s Marketing Vision in 2024’.

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