Our Blog

Read the latest news and views from the Cabbells team

ICON - future-proofing a magazine
One of our more interesting accounts is the work we do on the membership magazine for the Society for the Protection of Ancient Buildings (SPAB). Our scope on that particular project is to design and layout the pages and give editorial direction, subbing and proofing. 
May 16, 2024
Essential marketing advice for small businesses in the museums and heritage sector
Cabbell’s Managing Director, Sarah Simpson, has shared a step-by-step guide on how smaller businesses can boost their marketing potential and achieve brand salience.
May 16, 2024
Getting to know our clients: Society for the Protection of Ancient Buildings (SPAB)
In this, our first edition of learning more about our top clients, we delve into a culturally-rich working relationship with SPAB, and their goals of protecting ancient structures.
March 22, 2024
Beyond the spotlight: The economic impact of London's flourishing arts and theatre scene
On a worldwide scale, the theatre industry is big business. Top productions can go toe-to-toe with the biggest Hollywood blockbusters in terms of grossing profits (see The Lion King’s £1.6 billion theatre takings across 1,200 productions for example) and outlast them for years and even decades (Les Miserables and The Phantom of the Opera being prime examples).
February 23, 2024
National Theatre gets its first female artistic director
The National Theatre has appointed Indhu Rubasingham as the company’s first ever woman as its artist director, which was revealed publicly last week. Rubasingham becomes its first woman to take the position in an organisation which is six decades old, in what is being described as a landmark decision.
December 20, 2023
Northern Arts Prosperity: Aviva Studios
They say the arts and entertainment industries are largely confined to the capital – and to an extent they’d be right. However, more and more expansion is happening away from the south, as more and more investment is taking place hundreds of miles outside of the centre of London and spreading to the north of England and beyond.
October 30, 2023
Why theatre is for everyone and not just the wealthy
To many, the idea of going to see a West End show is not only a special afternoon or evening out, but often seen as a pastime for the well-off. As theatre lovers will attest, the industry has drastically altered over the years and has, in recent times, become far more accessible to everyone, no matter your income, age or social class.
September 18, 2023
The Proms – a cultural event like no other
The BBC Proms is a cultural classical music event like no other, enjoying a special place in the nation’s psyche, being as much a part of the British experience as Glastonbury or Wimbledon.When Cabbells were contacted during the lockdown of of January 2021 to take on the advertising sales for a ‘possible’ BBC Proms event in May, we seized the opportunity to support this exceptional festival of music.
April 26, 2022
Why we need to protect old buildings
In a world where youth is celebrated and old age is regarded as past it, there’s an ongoing debate as to who matters most. The same could be said of 21st century architecture and historical buildings. The emphasis is on the new and, in some circles, the practice of preserving our heritage is regarded as simply not worth the trouble.
April 26, 2022
The enduring appeal of classical music
There were more than a few raised eyebrows when Simon Mayo resigned from the BBC after 32 years of bringing pop and mainstream music to the nation. A much-publicised backlash from listeners after Jo Whiley teamed up with Mayo to host Radio 2’s drive time slot prompted his departure, but it’s where he ended up that sparked the most interest.
April 26, 2022

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