Theatre programmes
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supporting the performing arts sector
Working with organisations across the arts to produce programmes that engage with every audience

At Cabbells, we specialise in creating programmes for the performing arts industry including stage plays, musicals, operas, dance, pantomimes, classical music events and other festivals. We not only curate editorial content, design and publish beautiful programmes, we sell advertising space too.

We work directly with producers, offering a dedicated account management service from initial concept to final delivery. We pride ourselves on being able to operate quickly, efficiently and confidentially, and being based just outside London, we can accommodate fast turnarounds and last-minute changes, ensuring guaranteed, stress-free delivery before curtain up on opening night.

Programmes capture the mood of a show; they provide fascinating insights to the back story, enabling theatregoers to find out more about the cast and creative team, adding extra value for your audience. We know from experience that programmes are often kept as a memento of an enjoyable night, so it's vital they're brought to life with thoughtful content and eye-catching design.

Our experienced team work closely with many leading theatre groups and producers, including: Delfont Mackintosh Theatres; Cameron Mackintosh Ltd (Hamilton, Les Misérables, Oliver!); Littlestar Services (MAMMA MIA!); Sonia Friedman Productions (The Book of Mormon); Playful Productions (MJ The Musical); Adam Spiegel Productions (The Mousetrap); and, previously, with Kenneth Branagh Theatre Company, Ambassadors Theatre Group, and the National Theatre, to name but a few.

Our design and innovative editorial help drive record-breaking sales of our clients’ programmes, with a typical sales uplift of 12% to 20%. We also work sustainably, using FSC or PEFC paper, the highest-accredited types of sustainable forestry, and our preferred printers are carbon neutral.

If you would like to find out more about our extensive experience of theatreland and the arts sector, please contact Stewart Dymock on 07939 723042.

Our clients

AriseHealth logoOE logo2020INC logoThe Paak logoEphicient logoToogether logo
AriseHealth logoOE logo2020INC logoThe Paak logoEphicient logoToogether logo
AriseHealth logoOE logo2020INC logoThe Paak logoThe Paak logoAriseHealth logo
OE logoEphicient logoEphicient logo
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From initial design through to delivery, I was greatly impressed by the enthusiasm, quality and attention to detail provided by the Cabbells team. The collaborative approach ensured seamless production and a final product we are delighted with.
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Adam Spiegel
Adam Spiegel Productions
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Obviously, I am going to be a very big fan of any magazine so in love with opera, and I am proud to say that I have read OPERA magazine for many years. This small and beautiful magazine is one of the true authorities of the opera world.
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The late Luciano Pavarotti
Opera Magazine
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We've been delighted to work with Cabbells to develop our new magazine. Their professionalism and industry knowledge is second to none – and the results speak for themselves. They were a great partner for our project, and our new magazine has rapidly won over the hearts of our members, as evidenced by our member feedback on all platforms. I would strongly recommend them for your communications project.
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Dr Michael Nelles
The Institute of Conservation
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In the post-pandemic advertising world, Cabbells has been a helpful hand in sourcing high-quality and relevant advertisements for our production programmes, which also earn us the revenue to continue printing high-quality booklets. Russell is very quick to respond and eager to talk through plans and challenges on the phone.
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Carmen Paddock
Scottish Opera
mockup of scottish opera programme with hansel and gretel on the cover
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I very much look forward to the quarterly magazine. It's fabulous, I wanted to pass that on.
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SPAB Member
Society for the Protection of Ancient Buildings
a mockup of the latest issue of spab magazine (society for the protection of ancient buildings)

Articles

From Slave Play to Wicked: is star power a blessing or a curse?
Jul 8, 2024

Hollywood actors are employed to promote virtually everything and anything nowadays, from perfumes to insurance, and food-delivery services to TV packages. A famous face – more often than not – will grab a viewer’s attention because of their fame and familiarity.

ICON - future-proofing a magazine
May 16, 2024

One of our more interesting accounts is the work we do on the membership magazine for the Society for the Protection of Ancient Buildings (SPAB). Our scope on that particular project is to design and layout the pages and give editorial direction, subbing and proofing. 

Essential marketing advice for small businesses in the museums and heritage sector
May 16, 2024

Cabbells' Managing Director, Sarah Simpson, has shared a step-by-step guide on how smaller businesses can boost their marketing potential and achieve brand salience.

Read more

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+44 (0) 20 3603 7930 | info@cabbells.co.uk | Alban Row 27-31 Verulam Road, St Albans, AL3 4DG
Part of the CPL One Group. CPL One Ltd is a company registered in England and Wales with Company Number 3194247. VAT number GB 849 7320 92.
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