At Cabbells, we specialise in creating programmes for the performing arts industry including stage plays, musicals, operas, dance, pantomimes, classical music events and other festivals. We not only curate editorial content, design and publish beautiful programmes, we sell advertising space too.
We work directly with producers, offering a dedicated account management service from initial concept to final delivery. We pride ourselves on being able to operate quickly, efficiently and confidentially, and being based just outside London, we can accommodate fast turnarounds and last-minute changes, ensuring guaranteed, stress-free delivery before curtain up on opening night.
Programmes capture the mood of a show; they provide fascinating insights to the back story, enabling theatregoers to find out more about the cast and creative team, adding extra value for your audience. We know from experience that programmes are often kept as a memento of an enjoyable night, so it's vital they're brought to life with thoughtful content and eye-catching design.
Our experienced team work closely with many leading theatre groups and producers, including: Delfont Mackintosh Theatres; Cameron Mackintosh Ltd (Hamilton, Les Misérables, Oliver!); Littlestar Services (MAMMA MIA!); Sonia Friedman Productions (The Book of Mormon); Playful Productions (MJ The Musical); Adam Spiegel Productions (The Mousetrap); and, previously, with Kenneth Branagh Theatre Company, Ambassadors Theatre Group, and the National Theatre, to name but a few.
Our design and innovative editorial help drive record-breaking sales of our clients’ programmes, with a typical sales uplift of 12% to 20%. We also work sustainably, using FSC or PEFC paper, the highest-accredited types of sustainable forestry, and our preferred printers are carbon neutral.
If you would like to find out more about our extensive experience of theatreland and the arts sector, please contact Stewart Dymock on 07939 723042.
Hollywood actors are employed to promote virtually everything and anything nowadays, from perfumes to insurance, and food-delivery services to TV packages. A famous face – more often than not – will grab a viewer’s attention because of their fame and familiarity.
One of our more interesting accounts is the work we do on the membership magazine for the Society for the Protection of Ancient Buildings (SPAB). Our scope on that particular project is to design and layout the pages and give editorial direction, subbing and proofing.
Cabbells' Managing Director, Sarah Simpson, has shared a step-by-step guide on how smaller businesses can boost their marketing potential and achieve brand salience.