Theatre Programme Design
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We work with organisations across the arts to publish and design programmes that audiences engage with.

Theatre programme publishing is central to our offer at Cabbells. Our theatre programme design and innovative editorial is what helps to drive record-breaking sales of our clients’ programmes, with a typical sales uplift of 12% - 20%. We design, write editorial and publish beautiful theatre programmes for some of the UK's largest theatre operators alongside selling theatre programme advertising space.

We work across the performing arts industry in Theatre, Musicals, Opera, Dance, Classical music and any other kinds of performance. Our broad  knowledge of the arts publishing sector, honed from almost 40 years working in the industry, means we can be both agile and effective.

Get started

Our West-End theatre programme publishing and theatre programme printing service will mean that you can quickly bring your theatre programmes to life. We specialise in fast turn-arounds and will accommodate last-minute changes right up to the week before opening night. We also work sustainably, using FSC or PEFC paper (the highest accredited types of sustainable forestry) and the printers we use are carbon-neutral.

As the UK’s leading theatre creative agency we know how important it is to get the detail right. We know how to work with the industry; we organise shoots with cast members, we interview subject experts to give context to shows and we work with journalists who are industry experts. All of our work is meticulously subbed and proofread and we can work to a variety of financial models.

Our clients

AriseHealth logoOE logo2020INC logoThe Paak logoEphicient logoToogether logo
AriseHealth logoOE logo2020INC logoThe Paak logoEphicient logoToogether logo
AriseHealth logoOE logo2020INC logoThe Paak logoThe Paak logo
AriseHealth logoOE logoEphicient logoEphicient logo
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From initial design through to delivery, I was greatly impressed by the enthusiasm, quality and attention to detail provided by the Cabbells team. The collaborative approach ensured seamless production and a final product we are delighted with.
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Adam Spiegel
Adam Spiegel Productions
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Obviously, I am going to be a very big fan of any magazine so in love with opera, and I am proud to say that I have read OPERA magazine for many years. This small and beautiful magazine is one of the true authorities of the opera world.
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The late Luciano Pavarotti
Opera Magazine
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Company news

Beyond the spotlight: The economic impact of London's flourishing arts and theatre scene
Feb 23, 2024

On a worldwide scale, the theatre industry is big business. Top productions can go toe-to-toe with the biggest Hollywood blockbusters in terms of grossing profits (see The Lion King’s £1.6 billion theatre takings across 1,200 productions for example) and outlast them for years and even decades (Les Miserables and The Phantom of the Opera being prime examples).

Essential marketing advice for small businesses in the museums and heritage sector
Jan 19, 2024

Cabbell’s Managing Director, Sarah Simpson, has shared a step-by-step guide on how smaller businesses can boost their marketing potential and achieve brand salience.

National Theatre gets its first female artistic director
Dec 20, 2023

The National Theatre has appointed Indhu Rubasingham as the company’s first ever woman as its artist director, which was revealed publicly last week. Rubasingham becomes its first woman to take the position in an organisation which is six decades old, in what is being described as a landmark decision.

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+44 (0) 20 3603 7930 | | Alban Row 27-31 Verulam Road, St Albans, AL3 4DG
Part of the CPL One Group. CPL One Ltd is a company registered in England and Wales with Company Number 3194247. VAT number GB 849 7320 92.
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